Webshop owners struggle with product data that’s all over the place. Prices in spreadsheets, descriptions in Word documents, images scattered across folders, it is basically chaos.
Sound familiar?
This is exactly why Product Information Management (PIM) systems are so important. Managing your product data properly is key to growing your webshop without the usual headaches.
Johan, our founder and consultant, explains it simply:
“If your product data isn’t in one reliable system, mistakes happen. You waste time fixing errors, launch delays occur, and your team gets frustrated. A PIM creates one place where every piece of product info is accurate and up-to-date. That’s peace of mind.”
Most companies start managing product info in spreadsheets or basic tools. It works fine when you have a handful of products. But scale that up to thousands, and problems explode.
Common issues include:
Conflicting prices shown on different channels
Outdated product specs causing confusion
Difficulty controlling who can edit sensitive data
Slow new product launches due to poor coordination
These problems hurt your brand and cost sales, sometimes without you even noticing.
A PIM system centralizes all your product information in one place, descriptions, images, specs, pricing, and more. But it’s not just storage. It helps you build smart workflows, so teams work efficiently, data stays consistent, and updates happen faster.
At Memo, we mainly work with two PIM platforms: Akeneo and Ergonode.
Akeneo is perfect for larger companies that need advanced features and strong enterprise support.
Ergonode offers a modern, flexible approach for businesses looking for fresh, easy-to-use solutions.
However, we will always opt for the most suitable option for our client. This also means discovering and looking for new options sometimes.
We always tell clients: setting up a PIM isn’t a quick fix. You need to clean your data, define workflows, and train your team. Every business is unique. That’s why we begin with workshops to map your existing workflows, pinpoint pain points, and design a PIM setup that fits your team perfectly.
It’s not about forcing you to adapt to software, it’s about adapting the software to you.
But the payoff is worth it. Johan says:
“The first few weeks require effort. But once the system is running, managing product info becomes much easier and faster.”
AI is rapidly changing the way we manage product information. In PIM systems, AI can help automate repetitive tasks like translating product descriptions into multiple languages, generating catchy and consistent product texts, or even creating product images and videos. This saves time and reduces the workload for your team.
Johan advises:
“AI can speed things up, but don’t rely on it blindly. Always have a human review content before it goes live to keep quality high.
Why? Because AI, for all its power, isn’t perfect. It can misunderstand context, create weird phrasing, or miss small product details. Inaccurate or poorly written product info can confuse customers or even harm your brand’s reputation.
That’s why the best approach is a combination of AI and human expertise. Use AI to draft, translate, and suggest content, then have your team review, tweak, and approve everything. This way, you get the best of both worlds.
In e-commerce, product information is more than just data, it’s what convinces customers to buy. If your data is scattered and inconsistent, you’re losing sales every day. A well implemented PIM transforms product management from a daily headache into a powerful advantage.
The question isn’t if you need a PIM, but how soon you can get one set up the right way.
Would like to know how Memo can help you choose the most suitable PIM and get you started?