The Digital Product Passport (DPP) is becoming essential for online stores. Our Shopware and Shopify developer, Thijs Dekker, explains how e-commerce businesses can prepare for it. The DPP is a digital record that contains important information about a product, such as materials, origin, repair instructions, and sustainability. The European Union plans to make it mandatory in 2026, so now is the time to get ready.
Collect all relevant details for each product. This includes materials, country of origin, warranty or repair instructions, and sustainability labels. For example, if you sell a backpack, note whether it is made from recycled materials, where it was made, and how long it lasts. Having this information ready is the first step to being DPP-compliant.
Make sure your webshop, PIM, and any integration tools can store and share product information automatically. For instance, if you update the price or images of a product, the changes should appear in all systems without manual input. This reduces errors and saves time.
It’s important that changes to products, such as prices, images, or descriptions are reflected across all systems. By maintaining accurate and current data, your webshop becomes more reliable and professional, and it builds trust with customers.
Regularly check that all product details are current. Outdated or inconsistent information can confuse customers and create compliance issues. For example, if a material changes or a new sustainability certificate is added, update all platforms immediately.
Make sure marketing, sales, and development teams work together. Everyone needs to understand the product data requirements and ensure the information is clear, consistent, and usable across channels.
By following these steps, your webshop will be ready for the Digital Product Passport, save time, reduce errors, and provide a more transparent and trustworthy experience for your customers. Starting early also gives your business a competitive advantage when the DPP becomes mandatory in 2026.
If you have questions about how to prepare or want to make sure your webshop is aligned with the new rules, feel free to contact us via the form below this blog. We’re happy to help.