Five brands, entering the same product five times?
A PIM brings all your product data together in one place. You add the information once. Then you publish it to every webshop, every language and every sales channel. Each brand still gets its own story.
Data lives everywhere and nowhere
Product copy in the webshop, prices from the ERP, images in a separate folder and specifications in a spreadsheet someone once started.
Everything written twice
Two brands sell partly the same article under a different name and positioning. So you write it twice, and update it twice.
Nobody knows what leads
When two shops disagree, the one updated last wins. Data quality is nobody's explicit responsibility.
Your team copies instead of sells
A new supplier list means a week of retyping before anything goes live. Content people have become copy-paste people.
From three separate shops to one storefront for three countries
When the brand Fibershirts joined the group, it had three separate Shopify stores: for the Netherlands, Germany and France. That meant three subscriptions, three sets of apps and three admins. Every product change, price update and campaign had to be done three times.
We migrated Fibershirts onto the existing Shopware environment and consolidated the three country shops into one multi-language storefront. The effect: a product update or campaign is now rolled out once for three countries. An acquisition went from three extra systems to one more channel on the platform.
