The new EU guarantee labels are live: is your webshop compliant?
Since 27 September 2026, EU webshops must show the new guarantee notice and, where it applies, the GARAN label. What changed and what Shopware covers.
This is not a preview of upcoming legislation. Since 27 September 2026, every webshop that sells physical products to consumers in the EU has to show guarantee information in a new, harmonised format. The deadline has passed, and with Q4 already under way, a lot of shops have not touched their product pages or checkout yet.
The good news is that the change is smaller than it sounds, and if you run Shopware, most of the technical work is already done for you. The less convenient news is that the part Shopware cannot do is the part most shops underestimate: the product data behind the label.
In this post you will read what exactly changed, what Shopware 6.7.14 and 6.7.15 handle out of the box, which homework stays with you, and a five-step check you can run this week.
What exactly changed on 27 September?
The rules come from the European Empowering Consumers for the Green Transition directive (ECGT). The design of the labels is fixed in implementing regulation (EU) 2025/1960, according to WebwinkelKeur. In practice, two new elements land in your webshop.
The first is the harmonised notice about the statutory guarantee. It tells consumers they have legal guarantee rights and links to more information through a QR code. This one is mandatory for every seller, for every product. According to Thuiswinkel.org, you have some freedom in where you place it: in the header, the footer, on a general information page or in the checkout, for example as a clickable line that opens the notice.
The second is the harmonised label for a commercial guarantee of durability, usually called the GARAN label. It is only required when the producer offers a free commercial guarantee of more than two years that covers the whole product. You do not have to offer such a guarantee. But if the producer gives one and passes the information on to you, you have to show the label, and it belongs at product level: on the product page and in the checkout, not tucked away on a general guarantee page.
Both elements also have to appear in the order confirmation. The labels must be shown in colour and in the prescribed EU design, so a home-made icon will not do. One point is still open: Thuiswinkel notes that discussions with the ACM are ongoing about whether display in the checkout is strictly required and how clickable links are judged. Until that is settled, showing too much is safer than showing too little.
What Shopware does for you out of the box
Shopware anticipated the deadline. Version 6.7.14, released on 9 September 2026, added native support for both elements without an extra extension, according to the Shopware release news for September.
The legal guarantee notice is switched on under Settings, Cart settings, Checkout, and can be overridden per sales channel. It ships in all 24 official EU languages, matched to the storefront language, with English as the fallback. The GARAN label is maintained per product on the product detail page, draws on the manufacturer and the manufacturer product number, and supports variant inheritance. Both appear on the product page, in the cart, on the order confirmation page and in the confirmation email.
Version 6.7.15 followed on 1 October with some practical fixes, described in the October release news. The label in the confirmation email is now embedded as an inline PNG, which renders properly in Gmail and Outlook. The guarantee duration field is capped at 600 months, and the size and position of the label next to line items was tidied up.
Shopware is explicit about where its responsibility ends: it provides the technical foundation, not legal advice. Whether and how the rules apply to your assortment is still your call as the merchant.
The homework Shopware cannot do for you
A label is only as good as the data behind it. Shopware can render a GARAN label perfectly, but it cannot know which of your products carry a durability guarantee from the producer, or for how long.
That information usually sits with your suppliers, scattered across spec sheets, price lists and supplier portals. Collecting it is the real work. You need to know, per product, whether the producer offers a free durability guarantee of more than two years, what the duration is, and that the manufacturer and manufacturer product number are filled in correctly, since the label relies on them.
Then there is the question of where that data lives. In most of the shops we work on, product data does not start in Shopware. It comes from an ERP or a PIM such as Ergonode and flows into the shop through integrations. If you enter guarantee details by hand in the Shopware admin, the next product sync may simply overwrite them. The durable fix is to add the guarantee fields to your source system and map them through your integration layer. With Alumio, that is usually a matter of extending an existing route rather than building something new.
This is the same pattern we saw with the Digital Product Passport: European regulation increasingly asks for information at product level, and the shops that cope best are the ones with one clean source of product data, not the ones with the best-looking templates.
A five-step compliance check
If you want to know where you stand this week, work through these five steps.
- Update to Shopware 6.7.14 or later. Preferably 6.7.15, for the email fix. On an older version, the native support is simply not there.
- Switch on the legal guarantee notice in the checkout settings and check every sales channel, including the ones you rarely look at.
- Collect and enrich the guarantee data. Ask suppliers which products carry a durability guarantee of more than two years, and record the duration, manufacturer and manufacturer product number in your PIM or ERP, so your integrations carry it into Shopware.
- Check custom templates. If your theme overrides the product page, the cart or the order confirmation email, the new elements may not render. Test with a product that has a GARAN label.
- Place a test order in every language. Walk through product page, cart, checkout and confirmation email per storefront, and check that the notice appears in the right language and the label appears where it should.
Frequently asked questions
Do I need the GARAN label if I do not offer an extended guarantee?
Only if the producer offers a free commercial guarantee of durability of more than two years on the whole product and gives you that information. The harmonised notice about the statutory guarantee, on the other hand, is required for every product you sell to consumers.
Does this apply to B2B webshops?
The rules come from consumer law, so they apply to sales to consumers. A webshop that sells exclusively to businesses is in a different position, but many B2B shops also accept private customers. If yours does, assume the rules apply and check with your legal adviser.
I am still on Shopware 6.5 or 6.6. What now?
The native support arrived in 6.7.14, so older versions do not have it. You can update, or add the notice and label through your theme in the meantime. An update to 6.7 is usually the better investment, since it also keeps you on a supported version.
Is it enough to show the label in my terms and conditions?
No. Thuiswinkel.org is clear that the GARAN label has to be shown at product level, on the product page and in the checkout. The general notice gives you more freedom in placement, but it has to be visible before the purchase.
Learn more about the new guarantee labels
The technical side of the new guarantee rules is largely solved if you run a recent Shopware version. What remains is making sure the right data reaches the right products, in every language and through every integration, and that your custom templates do not quietly hide what the law requires you to show.
As a Shopware Business Partner and official Alumio partner, Memo builds and maintains Shopware webshops and the integrations that feed them. Not sure whether your shop meets the new requirements? Request a GARAN compliance scan of your Shopware store, and we will check your version, settings, templates and product data, and tell you what needs fixing.