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Is Your Shopware store Ready for the New EU Product Safety Regulations?
Stay compliant with the new EU General Product Safety Regulation (GPSR). Learn how to update your online store with essential product information, custom fields, and extensions to meet the latest requirements.
Maud Koelman
Feb 5, 2025
Prepare your online store for the new EU Product Safety rules
Starting December 13, 2024, the General Product Safety Regulation (GPSR) will come into effect across the EU. This new regulation introduces stricter requirements for product safety and transparency, impacting all online retailers. Hence, the General Product Safety Regulation (GPSR) is designed to ensure strong consumer protection across the European Union. It entails rules for merchants, manufacturers, and other stakeholders.
Before the GPSR, product safety was governed by Directive 2001/95/EC. Since the GPSR is a regulation, it does not need to be converted into national law to take effect. Published in May 2023, the regulation will be fully enforceable after a transition period of 18 months. These new requirements may require significant effort to implement for businesses, so it’s important to start preparing your online store now to ensure compliance with the EU regulation.
Who is affected by the General Product Safety Regulation?
The GPSR applies to many parties in the EU supply chain, including manufacturers, importers, distributors, and online merchants. Online merchants are directly impacted, even if they do not produce the products they sell. If you sell products under your own name or brand, you are considered a manufacturer under the GPSR. The same applies if you modify a product in a way that affects its safety and requires a new assessment.
What does GPSR mean for your online store?
Under GPSR, webshops must clearly display specific product information, including:
- The name and contact details of the manufacturer or responsible party within the EU.
- Detailed product identification, including images, model numbers, and unique identifiers.
- Any warnings or safety instructions in the correct language for the target market.
- These requirements apply to all products placed on the market from December 13, 2024.
How to ensure compliance
In collaboration with Memo, implementing meeting compliance requirements for your webshop is simple and efficient.
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Essential characteristics
Use templates to display required product details across your store, ensuring clear and accurate information for your customers. To display the correct and required information for your products, you can use the templates in Shopware.To display the necessary information for GPSR compliance, go to Settings > Shop > Essential Characteristics in Shopware. Start by creating a template that includes the required details. In the "Values" section, enter the data you want to show in the store. Click "Add field," choose the data type, and complete the form. Then, assign the template to a product. The "Essential Characteristics" section will appear in the product details, and Shopware will display the information directly on the product page during checkout.
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Custom fields
Add specific product attributes, such as safety instructions, and ensure they automatically update on all relevant pages for consistency. Shopware’s new feature, which integrates custom fields into CMS layouts, offers merchants a flexible and efficient way to label their products in line with GPSR requirements.You first navigate to Settings > System > Custom fields or use the API to create custom field sets. Next, define the data type for each field (e.g., "Text") and assign the set to an entity, such as products. Finally,
ou can create multiple custom fields for products or assign custom fields to the "Manufacturer" entity for supplier-related information.
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Third-party extensions
Take advantage of third party solutions to enhance your compliance management and stay up-to-date with regulations. These extensions can be found in places such as the Shopware Extension Store.
Get ready today!
At Memo, we specialize in helping you implement these compliance features smoothly into your online store. Our expertise ensures that your webshop meets all legal requirements while maintaining an excellent customer experience. Let us guide you through the process and ensure your business stays compliant with ease.
Ensuring compliance with GPSR is crucial to avoid penalties and keep your business running smoothly. Need help setting up your store for these new requirements? Our experts at Memo are here to support you!
Contact us today to ensure your webshop meets the new EU safety standards.