We'll be there at Shoptoberfest Benelux

On October 14, Memo will be at Shoptoberfest Benelux in Amsterdam. Read why we're there, and let us know if you'll be there too.


October 14 is just around the corner. Shopware, together with its partners, is organizing Shoptoberfest Benelux—an evening filled with digital commerce, great conversations, and an Oktoberfest atmosphere at the Bierfabriek in Amsterdam. And we’ll be there.

What is Shoptoberfest Benelux?

Shoptoberfest Benelux is a Shopware event for merchants, agencies, and technology partners from the Benelux region. The program is packed with talks on the future of digital commerce, customer stories from merchants and industry leaders, and plenty of opportunities to network. All of this takes place in a relaxed Oktoberfest setting, featuring Bavarian food, beer, and live music.

The event will take place on October 14, 2026, at the Bierfabriek, Nes 67 in Amsterdam. The evening begins at 5:00 PM with a reception and welcome drink, followed by opening remarks, customer stories, and partner case studies, and concludes with dinner and a networking reception.

Why Memo is participating

As a Shopware partner, we work every day to build and connect digital commerce environments. Events like Shoptoberfest Benelux are the perfect opportunity for us to hear what’s going on with merchants, share experiences with other agencies, and showcase how we build commerce ecosystems that keep working. In short, it’s an evening that reflects how we view our profession: working together to build digital commerce that keeps running.

Johan is celebrating his birthday there

An extra fun detail: our colleague and founder Johan’s birthday is on October 14, and he’s celebrating it this year at Shoptoberfest Benelux. Will you be there too, and would you like to grab a cup of coffee with Johan? Let us know via the contact form below, and we’ll arrange to meet up on the way or during the event.

Practical Information

Date: October 14, 2026
Location: Bierfabriek, Nes 67, 1012 KD Amsterdam
Registration: via the Shopware event page

Will you be there and would you like to meet him beforehand, or just grab a cup of coffee with Johan? Let us know via the form below.

Ik ben er bij!

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