When customers can’t physically try a product, their purchase decisions hinge entirely on the visuals and information they receive, photos, descriptions, specifications, and other details. This content shapes their perception of the product and builds the trust needed to complete the purchase.
That’s exactly why Product Information Management (PIM) is essential.
What is PIM?
PIM is a system that helps companies collect, organize, and manage all product information in one place. Instead of having descriptions, images, and specs scattered across different systems or teams, a PIM keeps everything clear, consistent, and up-to-date.
This means when customers browse your webshop, marketplace, or app, they always get the right info, no mistakes, no missing details.
Why is PIM so important?
Online shopping isn’t just about having many products, it’s about how well those products are shown. Poor or inconsistent product information can cause frustration, lost sales, and more returns. Good PIM improves customer trust, reduces questions and complaints, and helps your products stand out.
What does a PIM system do for you?
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Centralizes product data from many sources in one easy-to-manage platform
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Ensures data is accurate, complete, and consistent everywhere it’s shown
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Speeds up updating product info across websites, marketplaces, and catalogs
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Helps teams collaborate better on product content
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Supports multiple languages and markets
In short: PIM is the backbone of modern e-commerce.
Our partnership with Ergonode
After months of close collaboration, it’s exciting to take the next step and become part of their trusted partner network.
Ergonode is a powerful, flexible PIM platform that centralizes all your product information (photos, descriptions, attributes, and files) making management simple and efficient. It ensures consistent, high-quality product data with smart features like variables and auto-updates, refreshing your catalogs effortlessly. Plus, with no-code tools and a flexible app engine, you get full freedom to create and manage product data models that scale with your needs.
One of our joint highlights?
A dedicated Shopify connection that pulls product data directly from Ergonode into Shopify. Perfect for webshops who want a seamless PIM setup.
More on that very soon...