4 tips to create the best Black Friday landing page

Today, we’re sharing tips on creating the perfect landing page for Black Friday.  Black Friday is one of the busiest times of the year for Shopify and Shopware stores. A well-prepared landing page can attract visitors, highlight your best deals, and convert them into buyers. 

1) Start early and optimize for SEO

Bargain hunters begin searching for deals weeks before Black Friday. Hence, it is crucial to create your landing pages at least a month in advance. Furthermore, you should use targeted keywords such as “Black Friday [product] deals” or “best Black Friday discounts” in your titles, headings, and meta descriptions to improve visibility. In addition, ensure that your URLs include relevant keywords. By preparing early, you give search engines enough time to index your pages, which can significantly boost traffic and attract more potential buyers.

2) Highlight top deals with strong visuals

Make it easy for visitors to see your offers. Use high-quality product images, concise descriptions, and clear pricing. Consider dynamic product blocks or featured product sliders to highlight popular items. For Shopify, apps like Shogun or PageFly can help create professional-looking landing pages quickly. For Shopware, use Shopping Experiences to customize layouts and visually emphasize key promotions.

3) Try to build urgency with interactive elements

Use countdowns, banners, and pop-ups to show limited-time offers. Add scroll-triggered banners or exit-intent pop-ups to remind visitors of deals before they leave. Ensure these elements don’t slow down your page—use optimized images and lightweight scripts to keep page speed high, which is critical for both SEO and conversions.

4) Optimize your checkout and performance

Even the best landing page won’t convert if checkout is slow or confusing. Test your store’s performance using tools like Google PageSpeed Insights or GTmetrix. Ensure mobile responsiveness, fast load times, and one-click add-to-cart functionality. For Shopware, consider using Alumio integrations to sync stock and orders in real-time, reducing errors during peak traffic. On Shopify, apps like Shopify Flow can help automate checkout offers and inventory updates.

Conclusion

Landing pages are your first impression during Black Friday. Webshops who plan early, optimize for SEO, build urgency, and ensure smooth checkout will see higher conversions and happier customers. We will soon share more tips on creating high-converting newsletters, banners, ads, pop-ups, and strategic pricing strategies to make Black Friday campaigns even more effective.